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Dear Customer

As the battles rage on the streets of Egypt I am amazed by the power of social media to enable the gathering of so many people in such a short time. Facebook has enabled me to appreciate some insider views of the situation from an Egyptian friend – and I hope that peace can return to the streets soon.

The AWTE Christmas lunch was great fun and I enjoyed the beautiful voice of the Zimbabwean singer Henry Olonga. I sped off to Columbia the next day to enjoy a very relaxing holiday. I can confirm that it is one of the hidden gems of South America with very friendly people and stunning scenery (see right). It was worth the hassle of getting my new US visa to transit Miami airport for 2 hours and worth noting that you can no longer transit a US airport without a visa.

The past few weeks have been spent re-connecting with old clients and planning for the year ahead. I have also been coming to grips with my new Android phone which I do like, but wish the battery would last longer.

I hope to see many of you at the Travel Technology Show next week at Earls Court where I will be running a free lunch time seminar on Weds 9th Feb at 1pm on putting together a social media plan for your travel business. Do come and say hello and book a free ticket if you have not already done so (details and link below).

We are always keen to increase our newsletter circulation so if you know someone who you think might find our blogs of help in learning about social media please let us know or forward the following link to them http://bit.ly/hTDr0I

I wish you all the very best for 2011 and may all your dreams come true.

Best Wishes

Kathryn

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I hope you find our blogs thought provoking and helpful as listed below.

Prospecting and the potential power of Linkedin
02 February 2011 read more >

'Social' and 'Mobile' Commerce is coming of age
25 January 2011 read more >

The New Year Social Review – getting the right skills on board
18 January 2011 read more >

The season of Colombian goodwill to all
21 December 2010 read more >

Colombian connectedness and commerce
11 December 2010 read more >

Cloud living for the snow refugees
07 December 2010 read more >
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Myspace on the market

Mashable has just reported that NewsCorp appear keen to sell My Space as it has never really recovered from its decline despite a costly overhaul as a media and entertainment site…The comments on the blog make the most interesting read as does the open letter to Mr Murdoch here...http://buymyspace.org

More info >
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SeeClickFix

I read an interesting story in Fast Company about a scheme called “SeeClickFlix” which is thriving in thousands of communities. You spot an issue such as a pothole or graffiti in your community. You take a picture of it and then to go to the “SeeClickFlix” website and geotag where it is and write a note and upload the image.The ticket is then sent to the relevant group whether that be the local council, utility company or neighbourhood watch group. Sounds like a great idea to sort out those London craters which are a nightmare for those of us that cycle.
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Twitter TV out now

This may initially be a hard concept to get your head around but I also read in Fast Company about the success of Twitter TV in the US so watch this space. Apparently it has got brands such as Starbucks, Coca Cola, Best Buy and Nike starting to advertise but it took a while to build an ad platform for them.

I‘m finding it hard to imagine what the user experience would be like and would be happy to read your comments on whether you would watch it. If you imagine it as a commentary on what is coming through on Twitter, which is often where hot news goes first, you will have an idea of it. #Egypt is one place (now that the internet has been restored there) where Twitter is likely to give a feel for what is really happening on the ground.
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Want to buy a fan?

Well, apparently now you can. In browsing the TwitterTV black screen I came across a web site called buyrealfans.net and now you can buy a fan. Apparently they cost anything from .02c to 2c for non targeted ones and between 1.3c and 3c for the targeted ones and you guessed it, the price all depends on volume. Not sure about the quality though but now you have another solution if you are struggling to get fans. I‘m not advocating buying fans as the most important thing for long time success in Social is engagement. However it‘s an interesting concept and perhaps not that much different to buying email names from a database company.
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Face marketing events

We are holding a free seminar on "How to develop a Social Media Plan for your travel business" on Weds 9 February at the Travel Technology Europe Show at 1pm at Earls Court. Do come along. For more info click here

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Travel industry events

Remember the Barcelo Gardens, the venue of the last ITT Conference?

For details of upcoming ITT and AWTE events please click here

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